Are price-cutters forcing you to drop your prices to "stay competitive"?
Are you strangling from a lack of cash?
Do you own a profitable, growing business - or a Dead-End Job?
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Right CustomersAttracting and keeping profitable customers is fundamental to earning hefty profit margins and achieving extraordinary profitability. Learn how to attract full-price customers and stop subsidizing money-loser customers. |
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Right PricesCorrectly pricing your products and services has a greater impact on the success of your business than anything else you can do. |
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Right ToolsHaving the tools and techniques in place so that you know which of your customers, product lines, and employees are profitable, and which ones are not, will set you far apart from your competitors. Being up-to-date on the latest developments in the art and science of pricing will assure your position as a leading-edge company and ensure your profitability. |
Hi, I'm Chuck Moyer, the founder of Fat Margins. Welcome to the pre-eminent web site for business owners who want to earn high profit margins - the key to extraordinary profitability. During my forty-plus year career as a business owner and consultant I've been involved with several failing companies, returning them to profitability. I've learned what it takes to build a highly successful business.
Healthy margins are vital to success. Without a doubt, a business must earn high profit margins if it is going to succeed - something that most business owners find very hard to do. They end up discounting their prices because they've never learned the secrets that let them defeat price-cutters and earn high margins.
Profitable low-cost sellers earn margins as fat as high-end marketers. Most business owners correctly believe that Nordstrom's, Mercedes-Benz and other high-end sellers are profitable because they enjoy high profit margins. They're also sure that low-cost providers such as Southwest Airlines and Wal-Mart are forced to work on razor thin margins to stay profitable. Nothing could be further from the truth. Southwest, Wal-Mart and the rest of the PROFITABLE low-cost providers earn margins that are just as fat as those enjoyed by businesses selling at the high-end. It's the companies that believe they have to deeply discount, and in the process destroy their margins, that we hear about when they go bankrupt.
Discounters are a fact of life. To succeed, you need to find ways to defeat them without cutting prices. You're probably thinking, "I'd love fat margins, but how in the world can I hold my prices when all my competitors are cutting theirs? I can't stay in business if I don't match them." And it's true that approximately 80 percent of businesses use discounting as their primary sales tactic - a hurdle you and your sales people must overcome every day. What's also true is that these price-cutters are committing economic suicide and will fail, only to be replaced by other price-cutters. You can't afford to make the fatal mistake of matching the discounters' prices or you too, will fail.
Successful business owners know how to defeat price-cutters. Learning to effectively compete with them while holding your margins is the only long-term solution you have for maintaining profitability. Fortunately, there are secrets for earning high profit margins you can use to insulate your business from discounters and stay profitable. These secrets are used by savvy, successful business owners in every industry. Not only are their businesses profitable, they generate excellent cash flow, allowing them to grow, expand and become ever more valuable, marketable assets.
Not knowing how to beat price-cutters is dangerous - for both you and your family. Over the years I've seen many business failures and the personal tragedies caused by them. Far too many times, business owners have come to me when their businesses were too far gone to save. Equally unfortunate are the many business owners who own dead-end jobs, not businesses. They're stuck in businesses they can't sell, yet can't afford to walk away from, because they have too much invested. They earn wages and nothing more. They simply muddle through, unable to fund their retirement plans and build marketable companies. They're never rewarded for the years of hard work they put in. Their businesses die when they're forced to quit due to illness or death and leave nothing for retirement or for their families.
How would you feel if you were able to sleep at night, no longer having to worry about paying your bills and meeting payroll? Wouldn't it be great to have peace-of-mind knowing that your family would be protected if you were suddenly unable to work? Imagine what would it be like if your business was so profitable that it was highly saleable, giving you a nest egg of security.
You too, can learn the secrets of profitable pricing, turn your business into a cash cow and enjoy the prestige and lifestyle the added income will afford you. The secrets you need to earn truly fat margins include strategies, techniques and tools that have proven themselves over and over in businesses just like yours. Each one of them will benefit your business if used individually. Used together in concert they'll make you an unstoppable force. You'll find them all at Fat Margins.
Become a more savvy marketer - read the Fat Margins Blog every week. Learn how to build your own hefty margins. Each week you'll find new profit-producing tips and ideas you can use immediately to improve your margins and speed cash flow and it's absolutely FREE! Sign-up now and begin to enjoy the peace of mind that comes from owning a peak-performing company. Remember, it's absolutely FREE - you have no risk.
Here's where you can learn more. To dig deeper into the components of profitable pricing and find out how to increase your profit margins click on the links below.
Healthy margins are vital to success. Without a doubt, a business must earn high profit margins if it is going to succeed - something that most business owners find very hard to do. They end up discounting their prices because they've never learned the secrets that let them defeat price-cutters and earn high margins.
Profitable low-cost sellers earn margins as fat as high-end marketers. Most business owners correctly believe that Nordstrom's, Mercedes-Benz and other high-end sellers are profitable because they enjoy high profit margins. They're also sure that low-cost providers such as Southwest Airlines and Wal-Mart are forced to work on razor thin margins to stay profitable. Nothing could be further from the truth. Southwest, Wal-Mart and the rest of the PROFITABLE low-cost providers earn margins that are just as fat as those enjoyed by businesses selling at the high-end. It's the companies that believe they have to deeply discount, and in the process destroy their margins, that we hear about when they go bankrupt.
Discounters are a fact of life. To succeed, you need to find ways to defeat them without cutting prices. You're probably thinking, "I'd love fat margins, but how in the world can I hold my prices when all my competitors are cutting theirs? I can't stay in business if I don't match them." And it's true that approximately 80 percent of businesses use discounting as their primary sales tactic - a hurdle you and your sales people must overcome every day. What's also true is that these price-cutters are committing economic suicide and will fail, only to be replaced by other price-cutters. You can't afford to make the fatal mistake of matching the discounters' prices or you too, will fail.
Successful business owners know how to defeat price-cutters. Learning to effectively compete with them while holding your margins is the only long-term solution you have for maintaining profitability. Fortunately, there are secrets for earning high profit margins you can use to insulate your business from discounters and stay profitable. These secrets are used by savvy, successful business owners in every industry. Not only are their businesses profitable, they generate excellent cash flow, allowing them to grow, expand and become ever more valuable, marketable assets.
Not knowing how to beat price-cutters is dangerous - for both you and your family. Over the years I've seen many business failures and the personal tragedies caused by them. Far too many times, business owners have come to me when their businesses were too far gone to save. Equally unfortunate are the many business owners who own dead-end jobs, not businesses. They're stuck in businesses they can't sell, yet can't afford to walk away from, because they have too much invested. They earn wages and nothing more. They simply muddle through, unable to fund their retirement plans and build marketable companies. They're never rewarded for the years of hard work they put in. Their businesses die when they're forced to quit due to illness or death and leave nothing for retirement or for their families.
How would you feel if you were able to sleep at night, no longer having to worry about paying your bills and meeting payroll? Wouldn't it be great to have peace-of-mind knowing that your family would be protected if you were suddenly unable to work? Imagine what would it be like if your business was so profitable that it was highly saleable, giving you a nest egg of security.
You too, can learn the secrets of profitable pricing, turn your business into a cash cow and enjoy the prestige and lifestyle the added income will afford you. The secrets you need to earn truly fat margins include strategies, techniques and tools that have proven themselves over and over in businesses just like yours. Each one of them will benefit your business if used individually. Used together in concert they'll make you an unstoppable force. You'll find them all at Fat Margins.
Become a more savvy marketer - read the Fat Margins Blog every week. Learn how to build your own hefty margins. Each week you'll find new profit-producing tips and ideas you can use immediately to improve your margins and speed cash flow and it's absolutely FREE! Sign-up now and begin to enjoy the peace of mind that comes from owning a peak-performing company. Remember, it's absolutely FREE - you have no risk.
Here's where you can learn more. To dig deeper into the components of profitable pricing and find out how to increase your profit margins click on the links below.