About Fat Margins

Mission

Fat Margins was formed by Charles Moyer in March, 2002 to help independently owned businesses compete effectively with price-based competition and improve their profit margins. The company's mission is based on three key findings.

1. Price is the key determinant of business profitability. According to the Harvard Business School and McKinsey Consulting, raising prices one percent will increase the net income of a business by 12% to 30%. Pricing is the least understood of the profit drivers of a business and strikes fear in most business owners. As a result most companies under-price and leave half or more of their profit on the table.
2. 96% percent of businesses mis-price their products and services. Several studies, including those completed at Harvard Business School have conclusively proven that 92% under-price, resulting in thousands of dollars being left on the table. About 4% over-price and drive customers away.
3. Most businesses subsidize many of their customers. From 15% to 40% percent of your customers are money losers, costing you cash out-of-pocket every time you sell to them. Study after study, including those conducted by prestigious institutions such as the Harvard Business School and top-flight consulting firms, have proven this conclusively. Others have shown that up to 140% of a company's profit comes from as little as 15% of its customers. Yes, your profitable customers - and ultimately YOU - are subsidizing the rest. Identifying and eliminating these upside down transaction will significantly increase your company's net income, oftentimes doubling it.

The strategies and techniques developed and taught by Fat Margins produce tangible results. Annual profit and cash flow increases of $20,000 - $150,000 and more have been realized by small client companies as a direct result of their application after attending a Fat Margins, “Your $25,000 Day” workshop, completing their “Profit In A Box “ series of self-study courses, or one of the other educational programs.

Design Works, Ltd.
“I enjoyed your seminar and took away some valuable tips to help improve my bottom line. I raised my hourly fee 38%, something I hadn't changed in five years. I also raised my margin (on product sales) by 10% and am still very competitive in the marketplace. Not one client has referred to any price increases. And it seems they value my expertise even more. This is allowing me to work with fewer clients and make more money.”

Pam Meyer, owner
Design Works. Ltd.

Fat Margins Founder and President

Chuck Moyer has served as an advisor to business owners for nearly forty years. For twenty of those years he owned his own Certified Public Accounting practice, developing expertise in many diverse industries including automotive parts, aircraft dealerships, manufacturers, multi-partner professional service firms, and nationally distributed wineries.

He offers a wide-ranging and experienced viewpoint to his clients. Whether leading a team of systems designers in redesigning the accounting and reporting systems for a $50 million dollar plus auto parts wholesaler, a system for measuring customer profitability for an $18 million dollar CPA firm, or advising business owners on how to strategically market and price their products, Chuck brings an awareness of the impact of his recommendations on all parts of a business. Not an “ivory -tower” accountant and number cruncher, Chuck brings real business savvy and insight to his assignments.

He has successfully negotiated business acquisitions and raised both bank and private-placement funding for clients.

An outstanding and entertaining speaker, Chuck is in demand as speaker to groups of business owners who want to know how to attract profitable customers and improve their pricing strategies and skills.

He has training in several disciplines including accounting and finance, marketing and pricing. An adjunct college professor, Chuck has a solid academic foundation that supports his broad-based experience. He holds a Professional Pricing Certificate from the Professional Pricing Society and a Personal Financial Planning Certificate, with distinction, from the University of California, Berkeley. Chuck brings a broad-based, experienced, and practical viewpoint to his presentations and consulting engagements.

Blair Landscape Services, Inc.
“I would like to take this opportunity to thank you for your input in helping my business with its pricing. The services you have provided have proven to be of great value to help my business be more profitable. Your workbook, “Pricing For Profit,” presents a very detailed and thought out business guide on how to earn more money on each sale.

Before attending your workshop, I had planned to raise my yard maintenance clients' prices by five percent. After your workshop I decided to raise them eighteen percent. Out of eighty-nine maintenance clients, I lost seven of my small jobs due to the increase but immediately replaced them with five new clients at the new prices. As a result of your help, my monthly net income has increased by $2,920.”

Randall Blair, President,
Blair Landscaping Services, Inc.