Articles

How to Build The Business of Your Dreams

Secrets for attracting and keeping customers who love your business so much they willingly buy at prices high enough to let you live the lifestyle you really want. Read more...

Automotive Center Case Study

This case study shows how using detailed, accurate, and timely information leads to extraordinary profitability. Automotive Center was started from scratch in 1954 and over a period of about 25 years, was built into a business worth approximately $3 million (in 1980 dollars), at least ten times the value of most auto parts stores. Read more...

The Hidden Benefits of Repeat Business

One of the most valuable assets your company can have is a core of solid customers who buy from you over and over. The benefits you receive from building and maintaining long-term relationships with them will amaze you. Most companies spend huge sums of money trying to attract new customers while ignoring their existing ones. They don't seem to realize that their existing customers are one of the best sources of full-profit, additional sales. Read more...

Choose or Lose

Judy Corson and Jeff Pope, cofounders of Custom Research Inc., realized they could grow their company by cutting their customer base in half. Read more...