Your Fat Margins

Here's where you can learn how to grow your margins.

Discover the powerful effect high margin sales have on your company's profitability. By applying the margin-building skills Fat margins offers, you'll transform your company into a cash machine that'll reward you with a richer, far more prosperous life.

You can get your questions answered by posting them on the Fat Margins Blog and by subscribing to the free Margin Builder monthly e-zine.

75 percent of your competitors are going broke and will disappear over the next two or three years.

• They'll disappear when they can't pay their bills because they've run out of cash.
• They'll run out of cash because they're unprofitable.
• They're unprofitable because their profit margins are too thin.

If you match their prices you'll go broke too. You have three options regarding the future of your business.

• You can choose to match the prices offered by your failing competitors and go broke. Unless your cost structure is much lower than theirs, which is highly unlikely, you can't afford to compete on price with them.
• You can shut down your business, stop losing money, get a job, and put whatever cash you have left in a safer place.
• You can learn to out-sell your competitors by competing on value, instead of price, and turn your business into a highly profitable cash cow.

Have you fallen victim to any of these profit robbers?

The last few years have been very difficult for most businesses. Many of them are still struggling to stay alive while countless others have gone broke, all because their owners listened to the politicians and press and made these tragic mistakes:

• gave unnecessary, panic induced, deep price discounts.
• destroyed customer service by cutting people, programs, and resources to the bone.
• failed to develop the marketing and selling skills needed to operate in a slowed down and increasingly competitive economy.

Believe it or not, there are many businesses like yours that not only survived the economic downturn but thrived, and continue to do so.

Even if you've fallen victim to them, there's still hope.

You can learn to avoid these traps and begin to succeed at levels you've only wished for in the past by learning how to apply the proven, practical, and fast-acting margin-building tools, strategies, and techniques offered by Fat Margins.

What would your life be like if your business earned an additional $25,000... $50,000... or even $100,000 over the next twelve months?

How much better off would you be if you knew how to:

• increase your profit margins 3% – 10% without losing customers.
• make sales without “giving away the store.”
• fend off competitors who try to steal your clients by offering lower prices.
• compete effectively so you earn more and improve cash flow.
• find and keep clients who willingly pay prices high enough to let you hang on to your margins.
• identify and get rid of money-loser clients who are chiseling away your profits, even as you're reading this.
• recognize the many tip-offs that let you know whether your prices are too high, too low, or just right.
• take the guesswork out of pricing so you no longer leave a large portion of your profits in your clients' bank accounts.
• permanently remove the lump in your throat and knot in your stomach you feel when quoting prices.
• improve the perceived value of your products and services in the eyes of your customers.
• promote the uniqueness of your products and service so your customers stop viewing them as commodities.
• increase add-on, repeat, and referral sales.
• keep top customers who consider you an almost indispensable partner.
• quote prices in a way that stops most customers from pushing for discounts.
• insure you always get fully compensated for the value you give your clients.